Listing Service

75% of selling a home is simply getting the price right. The other 25% is certainly important and you will be hard-pressed to find another team that is more thorough, transparent and efficient than we are. Call me and I will be happy to go through the process with you so you truly understand how NYC real estate transacts.

We will be selectively curating the homes we decide to list and providing you with an accurate valuation along with a strategy that will guarantee a successful and efficient transaction. Please call me to discuss and I will gladly explain why ‘who you list with’ is just a matter of subjective preference. While receiving multiple offers after an open house can be satisfying, the sobering reality of the considerable transaction cost can most definitely suffocate the elation!

To help remedy that, our basic listing formula has been developed as follows:

3.75% commission, 2.5% to buyer agent (includes us representing a buyer). Professional photos are provided as well as a new floorplan if required. Exclusive agreements can be cancelled at any time and past clients aren’t protected in the event of a cancellation. This is for full service representation.

Additionally, the following services and amenities are provided:

1) In-depth valuation report.

2) Detailed feedback on showings.

3) Assistance with staging.

4) Email blast to all REBNY brokers with setup sheet and link to listing pages.

5) A pragmatic selling strategy that ranges from starting listings at market price to slightly soft in order to immediately attract buyers and fuel more frenetic bidding.

6) Three open houses for the first week: Sunday, Monday, Wednesday.

7) Listed in RLS, Streeteasy, Zillow and Trulia.

But most importantly, we will never give you any bull. Instead, we always offer straight talk on what's happening.

Summary

Remember that 95% of the selling comes from the buyer’s agent; what does the listing agent do? Call me for a detailed explanation of how the brokerage business functions and why correct pricing and current market conditions are 90% responsible for an efficient transaction.

We revolutionized the buy-side experience, adding value in dollars and sense. We are now ready to do the same with the listing experience.